Marketing team
Paid media manager
Job description
- Colombo, Sri Lanka
- Full time
Envision Circle (Pvt) Ltd offers transparency of IT outsourcing and offers best digital marketing and technology consulting services for a range of specialised fields. We are looking for a full time Paid Media Manager to join our fast-growing team, who will be responsible for driving growth and establishing market share using various paid media channels. This position is a great opportunity for an individual with paid search and/or paid social experience to take their skills and career to the next level. You will join a high-performing digital marketing team to drive and deliver upon the business goals and objectives for multiple clients at a time.
Responsibilities
- Creation of overall PPC strategy for clients
- Implementation of the PPC strategy; working with a clear and defined set of KPIs for each project.
- Devising paid strategies to drive online traffic to our websites.
- Manage the PPC automation and devise and deliver key automation initiatives. Hands-on bid management and daily account optimization.
- Tracking conversion rates and making improvements to the website.
- Utilising a range of techniques including paid search, paid social and display.
- Overseeing the paid social media strategy for the company. Managing the social media platform opportunities including Facebook, Twitter, Instagram, and any paid advertising associated.
- Managing online brand and product campaigns to raise brand awareness.
- Responsibility for planning and budgetary control of all paid digital marketing.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Work with internal digital colleagues, designers, web developers etc to align key activity.
Requirements
- 2+ years of relevant experience, with a strong paid media marketing background.
- Knowledge of current media advertising landscape, with working knowledge of Paid Search, Paid Social, Programmatic Display, and a passion for marketing.
- Proven ability to take initiative, stay flexible, and excel in a fast-paced, high-volume and deadline-driven environment.
- Good foundational business acumen, particularly with how Paid Media drives sales and acquisition.
- Experience in eCommerce, PPC, Email marketing, SEO, and social media.
- Experience in growing and engaging an online audience via Facebook, Twitter, LinkedIn, YouTube, and blogs.
- Strong analytics: You must understand how to measure the effectiveness of online marketing efforts and provide reports to executive management.
- Well-organized, extremely detailed, project and results oriented.