Marekting team
Senior Content Writer
Job description
- Colombo, Sri Lanka
- Full time
We are seeking a creative and detail – oriented Senior Content Writer to create content for blog articles, product descriptions, company websites, develop content for print, digital and social media platforms.
Responsibilities
- Develop content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers, and building brand awareness.
- Identify customers' needs and gaps in our content and recommend new topics.
- Conduct simple keyword research and use SEO guidelines to increase web traffic.
- Coordinate with marketing and design teams to illustrate articles.
- Collaborate with analytics, design, marketing, and development teams to understand requirements and identify users' content needs. This includes coordinating with project managers and developing processes.
- Set guidelines for the tone, style, and voice of all brand content.
- Maintain consistent project quality from start to finish.
Requirements
- Understanding grammar rules and how to construct clear sentences.
- Being mindful of things like flow, readability, and sentence variety.
- Computer literacy, as content writers use computers to create projects and to communicate with their team.
- An understanding of search engine optimization best practices.
- The ability to cooperate with other writers and editors to complete projects.
- The ability to give feedback on writing projects.