WhatsApp also said it did not hold customer communications logs. “While this information is traditionally preserved by mobile carriers and operators, we believe it would be both a privacy and security risk to maintain these records for two billion users and we don’t do it,” it noted.
WhatsApp pointed out in its newly developed FAQ page on the location sharing section that it could not see the user’s shared location and neither could Facebook. The platform emphasized that it is end-to-end encrypted when anyone posts a position on their app, meaning it can’t be accessed by anybody but the people with whom it is shared.
In terms of data sharing that has brought the privacy controversy, the Facebook-owned platform said the update included changes related to messaging businesses on WhatsApp.
“To manage their communication, some large companies need to use hosting services. Which is why we give companies the option to use Facebook’s secure hosting services to manage their customers’ WhatsApp chats, answer questions, and send helpful information such as purchase receipts, the platform said.
It also listed the arrival of new trading features that could allow corporations to market their WhatsApp products and services, which could entail personalization. For that reason, users’ shopping activities may be used to personalize the experience. However, WhatsApp claimed that certain features were optional.